PROTON Sees Its Sales At 8-Year High

Overall car sales in Malaysia saw a rebound trend in July 2020, probably from a combination of the sales tax exemption and consumer demand. These factors helped push Total Industry Volume (TIV) to a 13-month high. Benefitting from this uptrend is PROTON, as the increase in sales sees Malaysian automotive brands once again dominate the market. It is estimated that local brands account for 63.2% of sales in July.

July is also PROTON’s best month for sales so far in 2020. With 13,216 units sold, it is also its highest monthly sales volume since June 2012. Four PROTON models ended July as sales leaders in their respective segments as overall sales grew by 37.3% (13,216 vs 9,623) over June 2020 and increased by 45.7% (13,216 vs 9,072) over the same month in 2019.

Four PROTON Models Lead the Way

PROTON’s Year-To-Date (YTD) market share as at July 2020 stands at a forecasted 21.8%, a growth of 6.7% over the same period last year. With this growth in sales, the volume gap compared to 2019 for PROTON has shrunk to just 4.2% (50,294 vs 52,499) which is significantly less than the forecasted gap for TIV at 33% (230,929 vs 347,177).

Four models led in their respective classes, with the Proton Saga once again posting the highest sales and leading the A-segment sedan market. 5,421 units were sold in July, a figure that was helped by all 1,100 units of the Saga Anniversary Edition being booked within five days of launch on 9th July. It was also the highest number achieved by the model since April 2014.

The company’s other segment leader, the X70, performed even better. With 3,087 units sold, Proton’s C-segment SUV not only had its best ever month, it continued to be the best-selling SUV in Malaysia, increasing market share to 25.6%, 4.3% higher than 2019.

The other two Proton are the Persona and Exora. The company sold 3,043 units of the Persona in July, as the model cemented its position at the top of the B-segment sedan sales table. The Exora meanwhile saw sales of 792 units, its best sales month since August 2016, keeping it at the top of the C-segment MPV market.

Positive but Cautious About Outlook

“PROTON’s performance in July 2020 was our best in over eight years. We are especially happy with how our models are faring within their segments. We also note that there has been a positive effect on other areas of the business as a result of the encouraging sales. For instance Proton Commerce, our in-house vehicle financing provider, saw an increase of 100% in the number of loans it disbursed compared to the previous month. Therefore, we are thankful for the support shown by all Malaysians and as for now, we remain cautiously optimistic for 2020”, said Roslan Abdullah, Chief Executive Officer, PROTON Edar.

“For August, PROTON will look to continue to excite the market and stimulate sales in preparation for more model introductions later in the year. Our production, quality, sales and aftersales divisions are all working hard to ensure we are able to meet consumer demand as well as deliver a level of customer service befitting the brand promise that we have set out,” he added.