Smart Safe and Stylish EV That Is More Driver Oriented

The Proton e.MAS 7 comes in bold new colours, and is the first EV that comes from Proton’s stables. Coming directly from Proton’s partner Geely’s stables, the e.MAS 7 is smart, safe, and stylish – beyond that it is an EV that actually talks to its driver.

In my first encounter with the e.MAS 7, I couldn’t help but be impressed by how intuitive and interactive this fully electric SUV feels – the advanced Flyme Auto Operating System (OS) delivers fast response and has cleaner visuals. Apple Carplay is also finally here, making the infotainment system more versatile.

In addition, OTA (Over-the-air) updates keeps you updated and it even keeps your personal settings intact, so you won’t feel like a stranger every time you get updated. This isn’t just a smart system – it learns what you like and adapts to your style.

The Proton e.MAS 7 is premium both outside and inside; new colours turn heads, and I especially like the new Obsidian Black that makes you stand out amongst the crowd. Inside, the Alabaster White interior is an option available that adds a bespoke luxury feel for those who want to personalize their ride. Mind you, there are only 250 units per colour, making it truly exclusive. This level of personalization is usually not available in this segment.

EV’s tend to be very quiet whilst in motion, and in slow-moving traffic where we have to share the road with pedestrians and cyclists. The e.MAS 7 has a low-speed pedestrian warning system that alerts road users that the e.MAS 7 is close by through a warning tone – now the e.MAS 7 provides the user three tones to select from ; the classical tone for those who like the traditional bell-like sound, or two more futuristic sounds like the Galactic Note or the Space walk. Whilst the pedestrian low-speed warning system provides for safer motoring for the e.MAS 7 user, it offers a choice to the user to get a sound that appeals to him or her. Once selected, this sound remains until it is changed, meaning that it does not ‘reset’ every time you restart the vehicle. It is a subtle but smart way to make safety feel less robotic and more thoughtful.

When you purchase the Proton e.MAS 7, you get a very user-focused EV  ‘Power Pack’ package that is truly comprehensive and rewarding. This power pack includes a free 7 kW home wall charger worth RM1,500, plus a V2L adapter worth RM500. The V2L adapter is a really useful item to have for it, you become the life of the party to provide electricity for cookouts, power for sound systems, cooling fans, etc.

Because your Proton e.MAS 7 is connected, you also get 5 years of unlimited internet, worth RM1,800. 

For peace of mind, every Proton e.MAS 7 is covered by 6 years unlimited mileage warranty, whilst the EV battery is covered by an 8-year or 160,000 km warranty.

In addition, every trade in gets an additional RM5,000 rebate, but this is subject to approval. So this great package means Proton isn’t just selling you a car – they’re selling you an experience.

Now, with a much-improved EV charging eco-system in place, range anxiety is more or less a thing of the past. Under normal circumstances, it is recommended that one should take a break at least every 2 hours or 200 kilometers, whichever comes first, on a long drive. The Proton e.MAS 7 has more than enough range to cover from 345 km to 410 km, which overlaps the recommended stops in normal driving, and the charging network is pretty well-established throughout the country.

The Proton e.MAS 7 is the top-selling EV SUV in Malaysia – it doesn’t just keep up – it leads the competition for EVs. It listens, adapts, and most importantly, it puts the driver first. It’s something we’ve waited too long to see in the EV world. 

Now is probably the best time to get an EV, and the Proton e.MAS 7 has the widest service network, plus it is very competitively priced. The Proton e.MAS 7 is available at all Proton e.MAS dealerships nationwide.