Proton New Energy Technology Sdn Bhd (PRO-NET), a subsidiary of PROTON, has successfully concluded the Northern leg of its nationwide MISI 5 Tour, drawing enthusiastic crowds across Kedah, Penang, and Perak from 22–24 August.
The tour gave Malaysians a first-hand preview of the Proton e.MAS 5 ahead of its official October launch. From showroom showcases to community hotspots like Pekan Rabu, Juru Auto City, Tanjung Dawai, and Concubine Lane, the e.MAS 5 was presented in everyday settings — showing how the EV fits seamlessly into daily life.
Customer feedback highlighted the e.MAS 5’s spacious design, practical frunk, and lifestyle versatility, resonating with both families and urban drivers. “What stood out was how the conversations differed,” said Puan Salawati Yusoff, Chief Branding Officer of PRO-NET. “In Sungai Petani and Ipoh, discussions centred on family use, while in Penang the focus was on city driving and charging — proving the Proton e.MAS 5 adapts to diverse lifestyles.”
MISI 5 Next Stop: The East Coast
The tour continues from 5–7 September across Kelantan, Terengganu, and Pahang, with appearances at local landmarks including Pasar Siti Khadijah (Kota Bharu), Jambatan Angkat (Kuala Terengganu), and Teluk Cempedak (Kuantan).
Stay tuned for updates and highlights on Proton e.MAS official channels:
Facebook (Proton e.MAS Cars) | Xiaohongshu (Proton e.MAS Cars) | TikTok (@protonemasofficial) | Instagram (@protonemasofficial)
