Sime Motors proudly marks its 45th anniversary, celebrating nearly five decades of growth, innovation, and leadership in shaping Malaysia’s mobility landscape. Established in 1980, Sime Motors has grown into Malaysia’s largest automotive retailer, representing an unrivalled portfolio of global brands including BMW, MINI, Porsche, Volvo, Jaguar, Land Rover, Ford, Hyundai, BYD, DENZA, BMW Motorrad, and more, alongside Auto Selection, Drivecare, and EV Next for used and EV cars.
Over the years, Sime Motors has been at the forefront of automotive transformation — from expanding nationwide retail and aftersales networks to introducing pioneering technologies and accelerating the transition to electric mobility. Milestones include the opening of Sime Motors City in Ara Damansara, Southeast Asia’s largest automotive complex, and the introduction of leading EV brands such as BYD.
“As we celebrate this milestone, we reaffirm our commitment to innovation, sustainability and delivering value to our customers,” said Dato’ Jeffri Salim Davidson, Group CEO of Sime. Andrew Basham, Managing Director of Sime Motors, added: “For 45 years, we have had the privilege of driving alongside Malaysians through every milestone. Our focus remains on innovation, solutions, and trust.”
Anniversary Highlights
To commemorate its 45th year, Sime Motors has lined up a series of nationwide celebrations, including:
- 45th Anniversary Sales Carnival (5–7 September, Sime Motors City) with exclusive deals, activities, and test drives.
- Lucky Draw Prizes – including a BMW 2 Series grand prize and monthly giveaways until December 2025.
- Orchestrating Excellence Concert, celebrating 45 years of automotive leadership.
- 45-Hour Anniversary Sales Marathon in October, featuring record-breaking offers.
- Community Engagements with staff and customers through retro-themed nights, sports events, and more.
Today, Sime Motors stands as a trusted name for generations of Malaysians, driving progress in electric mobility, digital retail, and sustainable automotive solutions for the future.
