Subang Jaya, 10 November 2025 – PROTON has officially opened bookings for the All-New Saga, marking a major step forward for Malaysia’s most iconic sedan. First introduced in 1985, the Saga now returns with intelligent design, stronger performance, and advanced connectivity — engineered proudly by Malaysian talent.
Developed on the new Advanced Modular Architecture (AMA), the All-New Saga becomes PROTON’s first model fully designed, engineered, and validated in Malaysia, with technical input from Geely. This milestone underscores PROTON’s strengthened R&D capability, full Intellectual Property Rights (IPR) ownership, and readiness for future intelligent and autonomous technologies.
Carrying the tagline “Intelligence That Thrills,” the All-New Saga raises standards in the A-segment with modern styling, refined driving dynamics, and smart technology.
Reimagined Legacy. Reengineered Future.
Based on the enhanced I.C.O.N. philosophy:
I – Impressive Performance
Powered by a new i-GT 1.5 engine with CVT, the Saga delivers smoother acceleration and excellent efficiency at 4.9L/100 km (MDC). Electric Power Steering improves agility, while PROTON’s signature ride and handling ensures comfort and control.
C – Comprehensive Safety
Equipped with ADAS with nine safety functions, six airbags, and a reinforced RESS body structure with HPF components.
O – Optimised Intelligence
A new 16-inch Integrated Dual Screen, wireless Apple CarPlay/Android Auto, auto headlamps, Follow-Me-Home lighting, and headlamp levelling enhance convenience and connectivity.
N – Next-Gen Style
Features include Full LED Projector Headlamps, LED taillights, refreshed cabin styling, a “Sulaman Songket” front grille, and two-tone 15-inch wheels.
Built for Malaysians, Ready for the World
Available in Standard, Executive, and Premium variants, the All-New Saga comes in five colours: Marine Blue, Space Grey, Ruby Red, Armour Silver, and Snow White, with an indicative price of RM40,000–RM50,000.
Exclusive Early Booking Offers
Customers who book from 10 November 2025 until launch, and register their vehicle by 31 December 2025, will be among the first 20,000 buyers to enjoy:
- 1-Year Free Service / 20,000 km (labour + service parts)
- Limited Edition All-New Saga Touch ‘n Go Card
Terms and conditions apply.
IKONIK TOGETHER-GATHER Nationwide Tour
Ahead of the launch, PROTON will bring the IKONIK TOGETHER-GATHER pre-launch activation across Malaysia from 14–23 November 2025, celebrating the All-New Saga through food, culture, lifestyle, and community-focused events.
For updates, follow Proton Cars Official on all social media platforms.
