KUALA LUMPUR — Mercedes-Benz Malaysia has unveiled an exclusive preview of the all-new electric Mercedes-Benz CLA, offering customers an early look at the brand’s most intelligent vehicle to date. The model will be on display from 15 to 18 January 2026 at the newly launched Stars@Mercedes-Benz Bangsar.
Marking the beginning of a new product generation, the all-new electric CLA combines advanced digital intelligence, elegant design and exceptional efficiency, setting a new benchmark in the premium electric sedan segment.
The Most Intelligent Mercedes-Benz Ever
The all-new CLA is the first Mercedes-Benz model to fully operate on the in-house developed Mercedes-Benz Operating System (MB.OS). This next-generation platform connects supercomputers within the vehicle to the Mercedes-Benz Intelligent Cloud, enabling regular over-the-air updates, including enhancements to driving assistance systems.
At the heart of the digital experience is the AI-enhanced MBUX Virtual Assistant, powered by ChatGPT-4o, Microsoft Bing, and Google Gemini. The system supports natural, multi-turn conversations, recognises emotions, and provides intelligent navigation and point-of-interest information via Google Maps. The assistant appears as a “living” Mercedes-Benz star on the Zero Layer, offering a more intuitive and personalised interaction.
Exceptional Efficiency and Long-Range Performance
Dubbed the “one-litre car for the electric age”, the all-new electric CLA delivers energy consumption as low as 12.2 kWh/100 km and a WLTP range of up to 792 km, among the best in its class.
Thanks to its 800-volt electrical architecture and next-generation battery technology, the CLA supports ultra-fast charging, adding up to 325 km of range in just 10 minutes at compatible DC fast-charging stations.
Emotive Design Meets Practical Luxury
The CLA’s design blends athletic proportions with modern elegance, featuring a long wheelbase, short overhangs and a powerful GT-style rear. Highlights include:
- Fully illuminated seamless star panel grille with 142 animated LED stars
- Expansive one-piece panoramic glass roof
- Sculpted body surfaces with muscular shoulders and precise character lines
Practicality is enhanced with a 101-litre frunk (front trunk) — a first for a modern Mercedes-Benz — complemented by a 405-litre rear luggage compartment.
Leadership Perspectives
Jens Kunath, Vice President Sales & Financial Services, Mercedes-Benz Cars, MBAG, said the CLA reflects the brand’s future direction as it marks 140 years since the invention of the automobile.
Amanda Zhang, CEO & President of Mercedes-Benz Malaysia, described the CLA as the brand’s most intelligent vehicle, adding that the accelerated preview allows Malaysian customers to experience the model earlier as the company ushers in the new year and Chinese New Year.
Nadia Trimmel, Vice President Marketing & Sales, highlighted the preview as part of Mercedes-Benz Malaysia’s efforts to create more immersive and personalised brand experiences, while strengthening long-term customer loyalty through initiatives such as the upcoming 100,000 km Club.
Pre-Booking Now Open
The Mercedes-Benz CLA 250+ with EQ Technology is now open for pre-booking, with estimated pricing from RM295,888 (on-the-road, without insurance) for Peninsular Malaysia.
🔗 Pre-book here: www.mercedes-benz.com.my/cla-electric
