PRO-NET, the EV arm of Proton, has officially introduced the 2026 Proton e.MAS 7, and it’s a big one for Malaysia’s EV scene. Not only is the e.MAS 7 now locally produced, it also comes with updated features and a much sharper price — starting from RM99,800 with launch benefits.
After finishing 2025 as Malaysia’s No.1 best-selling EV, the e.MAS 7 returns with improvements focused on convenience, safety and ownership experience. According to PRO-NET, local assembly allows them to better tailor the car to Malaysian conditions while keeping prices competitive.
🔧 What’s New for 2026?
e.MAS 7 Prime
• Powered tailgate added – open/close the boot via button or key fob. Super useful when your hands are full.
e.MAS 7 Premium
The Premium gets a serious ADAS upgrade, adding three advanced safety features:
• Evasive Manoeuvre Assist (EMA) – helps steer around obstacles in emergencies
• Front Cross Traffic Alert (FCTA) – warns you of cars crossing your path at junctions
• Active Lane Change Assist (ALCA) – supports safer lane changes by monitoring blind spots and assisting steering
These push the e.MAS 7 closer to what you’d expect from higher-priced EVs.
🔋 Ownership Perks & Welcome Benefits (Worth RM4,000*)
PRO-NET is throwing in a pretty solid package for early buyers:
• Free 7kW home charger (RM1,500 value)
• Free V2L adaptor (RM500) – power your devices from the car
• 5 years unlimited internet data (RM1,800 value)
• 6-year unlimited mileage vehicle warranty
• 8-year / 160,000km battery & HV component warranty
• RM5,000 Proton owner trade-in rebate (Power Exchange)
That’s one of the better EV ownership bundles we’ve seen locally.
💸 Pricing (OTR Without Insurance)
Standard Price
• e.MAS 7 Prime – RM103,800 (WM) / RM106,800 (EM)
• e.MAS 7 Premium – RM119,800 (WM) / RM122,800 (EM)
With RM4,000 Welcome Benefit
• e.MAS 7 Prime – RM99,800 (WM) / RM102,800 (EM)
• e.MAS 7 Premium – RM115,800 (WM) / RM118,800 (EM)
