Kuala Lumpur, 22 January 2026 – LEPAS Malaysia today announced its nationwide network expansion strategy, marking a major milestone in preparation for the brand’s official market debut in the first half of 2026. The brand has confirmed the establishment of 20 sales and service outlets strategically located across key states in Peninsular and East Malaysia, with a target to reach 30 outlets by the end of 2026.
The move signals LEPAS’ long-term commitment to the Malaysian automotive market, as it prepares to introduce a new premium mobility brand focused on elegance, design and advanced technology.
Built on Chery’s Global NEV Platform
LEPAS’ model lineup for Malaysia will consist of three SUVs – the L4, L6 and L8 – all developed on Chery Group’s all-new global NEV (New Energy Vehicle) platform. This advanced architecture is engineered to support:
- Internal combustion engines (ICE)
- Hybrid powertrains
- Fully electric (EV) systems
Backed by Chery Group’s nearly 30 years of global R&D, engineering and manufacturing expertise, the platform is designed to accommodate multiple vehicle sizes while maintaining high standards of safety, efficiency and performance.
Design Philosophy: Drive Your Elegance
LEPAS is guided by three core pillars:
- Leopard Aesthetics – bold yet refined exterior design
- Exquisite Space – premium, lifestyle-focused interiors
- Elegant Driving – smooth, confident on-road character
Together, these define LEPAS’ brand message: “Drive Your Elegance.”
“Designed for a generation that is confident, creative and connected, LEPAS is built for individuals who seek balance in career, family and passion, and who expect their cars to reflect their personal aesthetic and lifestyle,” said Mr. Men Lin Bo, Executive Vice President, Chery Corporate Malaysia.
“As we prepare for our 2026 debut, our focus is to ensure every customer experiences the refined design and dependable technology that define LEPAS. Our growing network marks the beginning of a long-term commitment to the Malaysian market,” he added.
Global Momentum, Local Focus
LEPAS is already gaining traction globally, with momentum building across Europe, the Middle East, Africa and Southeast Asia. Malaysia will be among the first markets in the region to experience the brand, benefiting from Chery Group’s extensive global supply chain and manufacturing ecosystem.
By blending technological sophistication with elegant design, LEPAS aims to offer a premium yet emotionally engaging mobility experience tailored to modern lifestyles.
Lifestyle Experience Center Coming to Klang Valley
In addition to its retail and service expansion, LEPAS will introduce its signature Lifestyle Experience Center in the Klang Valley. This immersive space will allow customers to explore the brand beyond the car itself, featuring:
- Curated lifestyle zones
- Design and technology showcases
- Interactive brand experiences
The center will highlight LEPAS’ positioning as the “Preferred Brand for Elegant Mobility Life.”
Network Highlights
• 20 dealer showrooms across major urban centers including Kuala Lumpur, Selangor, Johor, Penang, Sarawak and Sabah
• Expansion to 30 strategic outlets by December 2026
• Trained sales and service personnel under LEPAS Malaysia’s proprietary certification programs
• Full parts, warranty and aftersales support infrastructure in place
With its retail network now taking shape and its Malaysia debut set for 2026, LEPAS is positioning itself as a new force in the premium mobility space – one that blends elegance, innovation and emotional design for a new generation of drivers.
