Proton e.MAS 7 PHEV Takes Centre Stage at KL Car-Free Morning

Shah Alam, 24 January 2026 – In conjunction with Federal Territory Day, Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of national carmaker PROTON, is bringing the all-new Proton e.MAS 7 Plug-in Hybrid Electric Vehicle (PHEV) straight to the people at DBKL Run & KL Car-Free Morning this Sunday, 25 January 2026.

Instead of keeping its latest tech locked inside a showroom, PRO-NET is taking the e.MAS 7 PHEV into the heart of the community, giving Malaysians a hands-on look at its design, features, and real-world usability. The goal? Let the public experience how dual-powered driving blends electric efficiency for short trips with fuel flexibility for longer journeys.

“At PRO-NET, our brand vision is centred on how Proton e.MAS cars fit into the everyday lives of Malaysians,” said Puan Salawati Yusoff, Chief Brand Officer of PRO-NET. “By bringing the Proton e.MAS 7 PHEV directly to community events like KL Car-Free Morning, we invite everyone to learn more about the latest advanced technology of our e.MAS 7 PHEV and experience firsthand how Malaysia’s first Dual-Powered EV can make short-distance driving sustainable and long-distance driving more efficient.”

See It, Touch It, Book It: e.MAS 7 PHEV at the Showcase

Authorised PRO-NET dealers will be on site to walk visitors through both the electric and plug-in hybrid technologies behind the e.MAS 7 PHEV. It’s a chance to understand what electrified mobility really offers – from lower running costs and reduced emissions to everyday practicality.

Bookings for the all-new Proton e.MAS 7 PHEV – Malaysia’s first Dual-Powered EV – can be made directly at the event. The model opened for bookings on 13 January 2026, following a 25-hour livestream drive that saw the car cover over 1,100 km from Penang to Johor Bahru, before arriving at PROTON’s Centre of Excellence (COE) with range to spare. Real-world test? Passed.

Key booking details:

• 💰 Tentative price range: RM110,000 – RM130,000
• 📝 Booking fee: Just RM99* at any Proton e.MAS authorised dealership nationwide
• 🎁 Early bird incentive: RM500 rebate for the first 5,000 customers**

Writer’s Take:
PRO-NET is doing this the right way – instead of just talking about electrification, they’re putting the e.MAS 7 PHEV where Malaysians actually live, jog, and hang out. A plug-in hybrid makes a lot of sense as a bridge tech for our market, especially for drivers who want EV benefits without worrying about range on longer trips. If the e.MAS 7 PHEV delivers on its promise, this could be one of the most important new Proton launches in years.