Kuala Lumpur, 10 February 2026 – Honda Malaysia is charging into 2026 with serious momentum, announcing plans to introduce six new models this year while setting a strategic baseline sales target of 60,000 units.
The move reinforces Honda’s strong market positioning, built on a deep understanding of shifting consumer behaviour, growing demand for electrified mobility, and a commitment to sustainable, value-driven growth.
At the heart of Honda Malaysia’s direction remains its long-standing philosophy: “Fun to Drive.”
Six New Models, Clearer Market Focus
For 2026, Honda Malaysia is streamlining and strengthening its product strategy, ensuring customers can easily find a model that fits their lifestyle and preferences. The introduction of six new models signals an aggressive yet calculated approach to defending and expanding its market share.
Managing Director and CEO Mr. Narushi Yazaki emphasised that Honda vehicles are engineered to create an emotional connection beyond simple transportation.
“The ‘Fun to Drive’ spirit reflects our commitment to delivering vehicles that connect with our customers at an emotional level. A Honda is more than just a mode of transport. It is about the instant connection people feel the moment they step inside; the joy created by the driving feel that comes naturally every time they take the wheel.”
S+ Shift Technology Makes Its Malaysian Debut
One of the biggest highlights for 2026 is the introduction of S+ Shift technology, debuting for the first time in Malaysia.
According to Mr. Yazaki:
“The introduction of the S+ Shift technology enhances driver engagement and makes each journey more dynamic and rewarding, showing how Honda does it differently, for everyone who loves to drive.”
S+ Shift is designed to sharpen throttle response and simulate gear changes in hybrid applications, delivering a more engaging and connected driving feel, particularly important as electrification grows.
Expanding e:HEV Leadership
Honda Malaysia will also expand its e:HEV hybrid lineup, strengthening its position as a long-standing hybrid pioneer since 2004.
The brand’s hybrid strategy focuses on delivering:
• Balanced, exhilarating performance
• High fuel efficiency
• Proven long-term reliability
• Seamless electrified driving
This continued hybrid push aligns with Malaysia’s growing demand for electrified vehicles and advanced technologies.
Strong Foundation Heading into 2026
Honda Malaysia’s confidence heading into 2026 is backed by solid 2025 performance, with 72,301 units sold despite a dynamic and increasingly competitive market.
Key achievements include:
• 12 consecutive years leading the Non-National Passenger Vehicle Segment
• 25 years of presence in Malaysia
• Strong and expanding customer base
Beyond product launches, Honda Malaysia is also strengthening dealership operations and focusing heavily on enhancing both sales and after-sales services, aiming to deliver a seamless ownership journey across every customer touchpoint.
📝 Writer’s Take
Honda isn’t just launching cars, it’s reinforcing its identity.
Six new models is a strong statement, but what’s more interesting is the emphasis on driver engagement in the electrified era. As hybrids become more mainstream, the risk is that driving becomes more clinical. Honda’s S+ Shift tech suggests they’re actively working to keep that emotional, connected driving feel alive.
The 60,000-unit target may look conservative compared to 2025’s 72k+ performance, but it feels like a strategic baseline rather than overpromising in a competitive, electrifying market.
Bottom line? Honda Malaysia isn’t just chasing volume in 2026. It’s doubling down on being the brand people enjoy driving.
And in a world of increasingly digital, electrified cars, that mindset still matters a lot
