Shah Alam, 30 March 2026 – PRO-NET, a subsidiary of Proton, has announced that Proton e.MAS is now Malaysia’s No.1 electric vehicle brand, backed by strong market share and growing nationwide adoption.

According to the company, one out of every two EVs sold in Malaysia in 2026 carries the Proton e.MAS badge, marking a significant milestone in the country’s transition towards electrified mobility.

e.MAS 5 Leads the Charge

At the forefront of this growth is the Proton e.MAS 5, which has quickly emerged as Malaysia’s best-selling EV model.

Key highlights include:

Over 5,000 deliveries within the first two months of 2026
Ranked among Malaysia’s Top 5 best-selling vehicles overall
First EV model in the country to achieve this milestone

This signals a major shift in consumer acceptance, with EVs now competing directly with traditional internal combustion models in overall sales rankings.

Strong Demand for e.MAS 7 PHEV

Alongside the fully electric model, the Proton e.MAS 7 PHEV has also seen strong early demand.

Over 3,500 bookings in just six weeks

The strong response highlights growing interest in plug-in hybrid solutions, especially among buyers seeking a balance between electrification and practicality.

Beyond Sales: National and Regional Recognition

Proton e.MAS’ leadership extends beyond sales figures.

Key milestones include:

Proton e.MAS 5 Premium named Best Entry-Level xEV at the 2025 Malaysia Car of the Year Awards
Proton e.MAS 7 selected as an official vehicle for the ASEAN Summit
Led the ASEAN Unity Drive 2025, covering 10,432km across nine ASEAN countries

These achievements showcase the brand’s capability in both real-world endurance and regional representation.

“Tell Us Why We’re #1” Campaign

To celebrate the milestone, Proton e.MAS has launched the “Tell Us Why We’re #1” social contest, inviting Malaysians to share their thoughts on the brand’s success.

How to Participate:

Follow Proton e.MAS on social media (Instagram, Facebook, or TikTok)
Comment with one reason why it deserves the No.1 EV title
Tag three friends and include #ProtonEMASNo1EV

Campaign Details:

Duration: 24 March – 14 April 2026
Prize: RM100 Touch ’n Go eWallet Reload PIN
Winners: 10 weekly winners

According to Salawati Yusoff, Chief Branding Officer of PRO-NET, the campaign is designed to celebrate the community that contributed to the brand’s success.

Writer’s Take

This is actually a pretty big deal for Malaysia’s EV scene.

For the longest time, EV adoption here was driven mostly by premium brands and imported models. Now you’ve got a national brand leading the market, and not just barely but claiming 50% market share.

The bigger story here isn’t just Proton winning, it’s that EVs are finally going mainstream.

The fact that the e.MAS 5 is sitting in the Top 5 overall vehicle sales? That’s the real headline. It means EVs are no longer a niche choice, they’re competing head-on with petrol cars.

Also smart move with the campaign. Instead of just saying “we’re number one,” they’re getting actual users and fans to validate it, which hits different in today’s social media-driven market.

If this momentum continues, Proton e.MAS could end up doing for EVs what the X50 did for SUVs, turning a segment into a mass-market norm.