Kuala Lumpur, 27 November 2025 – PROTON today officially launched the All-New Saga, marking the most significant evolution of Malaysia’s most iconic sedan since its 1985 debut. Under the theme “Four Esteemed Decades, a Future Without Limits”, the new model represents a bold step forward in national automotive capability and engineering pride.
The launch was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI), at MITEC, Kuala Lumpur, attended by national leaders, industry partners, and thousands of guests.
A New Chapter for Malaysian Mobility
Developed on PROTON’s fully-owned Advanced Modular Architecture (AMA) platform, the All-New Saga marks a major milestone in the brand’s growing engineering independence. This globally compliant platform strengthens PROTON’s position within the Geely ecosystem and enhances Malaysia’s potential as a regional engineering hub.
Since partnering with Geely in 2017, PROTON has delivered models like the X70, X50, S70 and X90 — each raising benchmarks in design and performance. The All-New Saga continues this momentum by merging world-class innovation, timeless design, and Malaysian identity.
Backed by PROTON’s Operational Excellence (POE) programme and Malaysia’s largest network of 164 3S/4S outlets, the All-New Saga is designed to deliver a superior ownership and after-sales experience nationwide.
CEO Dr. Li Chunrong said:
“The All-New Saga is more than just a car — it is the embodiment of national pride, engineering excellence, and our passion to deliver vehicles Made for Malaysians, Engineered for the World.”
Strong customer enthusiasm continues with over 20,000 bookings already secured.
I.C.O.N. in Motion: Smarter, Safer, Stronger
Carrying the tagline “Intelligence That Thrills”, the All-New Saga delivers excellence across four pillars:
I – Impressive Performance
- New i-GT 1.5L engine with CVT
- Fuel efficiency: 4.9L/100km (MDC)
- New Electric Power Steering (EPS)
- PROTON’s renowned Ride and Handling
C – Comprehensive Safety
- 6 SRS airbags
- 9 ADAS features
- Reinforced Safety Structure (RESS) with HPF components
O – Optimised Intelligence
- New 16-inch Integrated Dual Screen (instrument cluster + infotainment)
- Wireless Apple CarPlay & Android Auto
- Smart features: auto headlamps, Follow-Me-Home lights, headlamp levelling
N – Next-Gen Style
- Sulaman Songket-inspired front grille
- Full LED Projector Headlamps
- Full LED rear light bar
- A refreshed cabin with modern materials and Malaysian design cues
Pricing & Variants
Available in Standard, Executive, and Premium variants and five colours: Marine Blue, Space Grey, Ruby Red, Armour Silver and Snow White.
Official OTR Prices
| Variant | Peninsular | East Malaysia |
|---|---|---|
| 1.5 Standard | RM38,990 | RM40,990 |
| 1.5 Executive | RM44,990 | RM46,990 |
| 1.5 Premium | RM49,990 | RM51,990 |
After Launch Rebate (RM1,000)
| Variant | Peninsular | East Malaysia |
|---|---|---|
| 1.5 Standard | RM37,990 | RM39,990 |
| 1.5 Executive | RM43,990 | RM45,990 |
| 1.5 Premium | RM48,990 | RM50,990 |
Ownership Benefits & Launch Packages
All owners enjoy:
- 5-year / 150,000km warranty
- 3x free labour service (Pro-Warranty*)
Additional Launch Offers (until 31 December 2025):
- Pro-Trade-in*: Overtrade support up to RM1,500
- Pro-Xchange*: RM2,000 support for deregistering non-roadworthy vehicles
- Pro-Finance*: Attractive financing from 2.6%
- Pro-Shield Insurance*:
- Special Perils coverage
- Enhanced flood relief up to RM2,000
- Passenger PA coverage up to RM15,000 per person
- Agreed value, all-driver, key replacement, roadside assistance
Enhanced After-Sales Experience
- Fast Service* for scheduled basic service
- 1-Day Service Delivery* (within 24 hours)
- Relief car + 1-time free service for repairs exceeding 3 working days*
Experience the All-New Saga
Customers can now place bookings or visit any authorised PROTON outlet nationwide.
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