Honda Civic Continues As C-Segment Leader In Malaysia

Honda Malaysia has announced that the New Civic with Next Generation Advanced Technology, officially launched in February this year, continues as No.1 in the C-Segment. Its leading position is attributed to a market share of 70%*. To-date, Honda has sold more than 2,900 units of the New Civic in Malaysia. It is also currently the 3rd best-selling model in Honda Malaysia’s overall sales.

About 44% of the New Civic’s total sales is from the Central region, followed by 17% from the Southern region and 15% from the Northern region. The White Orchid Pearl colour appears to be the favourite among customers, representing 42% of the overall sales for the New Civic.

Managing Demand

Through the years, the Civic has consistently remained as the iconic model for the Honda brand in Malaysia. At present, the New Civic is receiving positive response from the market with a total of more than 6,500 bookings as of June 2020.

The current delivery timeline for the New Civic sees a one month waiting period, and stocks are available to meet customers demand. Honda Malaysia Managing Director and Chief Executive Officer Mr. Toichi Ishiyama said, “With Malaysia moving into Recovery Movement Control Order (RMCO) period, most businesses are resuming operations in accordance to guidelines and Standard Operating Procedure (SOP) set by the Government. All industries, including the automotive industry are eager to recover from the pandemic and help the nation towards economic recovery. Additionally, Honda Malaysia is appreciative of the Government’s support towards the automotive sector with the provision of the sales tax exemption through the PENJANA economic recovery plan, which we believe will help to improve the automotive industry in the coming months. Honda Malaysia remains committed to support the Government’s initiative for the benefit of all Malaysians.”

Packed with Technology

Mr. Ishiyama added, “Being the segment leader, customers prefer the New Civic for its thrilling performance and exterior styling. Furthermore, equipped with the full suite of Honda SENSING** to intelligently assist drivers during unsafe driving conditions, and the Honda LaneWatch***, a camera-based safety technology that conveniently reduce blindspots, the New Civic outrivals in advanced safety features. The New Civic now sets an even higher benchmark in the C-segment, offering a complete technologically advanced sedan that continues to be well-received by young adults, young urban families, professionals and tech-savvy individuals. With the PENJANA initiative, this model now receives a substantial reduction, giving customers more reason to own the New Civic.”

The New Civic comes with a refined exterior to deliver a bold and stylish look. The design is further complemented with LED Headlights and LED Daytime Running Lights***, LED Front Fog Lights***, New Front & Rear bumper design, New Black Paint Grille**, and New Trunk Spoiler** integrated with 18-inch Black Alloy Wheels** which further highlights the sporty styling of the New Civic.

Powered by a 1.5L VTEC Turbocharged engine, the New Civic embodies Honda’s Fun-to-Drive element that offers dynamic performance and excellent fuel economy. The thrill of a VTEC Turbocharged engine is designed to provide an unmatched ‘Joy of Driving’ experience with a maximum power output of 173PS and a maximum torque of 220Nm, equivalent to a 2.4L engine performance.

Complementing the New Civic’s dynamic design is its spacious interior and versatility. Designed to maximize cargo space, the new features include a rear foldable 60:40 seat configuration to further amplify the practicality of the car. Customers can utilise the foldable rear seats for convenience at different occasions while enjoying unrivalled boot capacity of 519 litres, making the New Civic a sedan with hatchback utility. These practical features have further raised the benchmark in the segment in terms of spaciousness and practicality.

The highest specification variant and upgraded version of the New Civic features the Honda SENSING**, Honda’s Next Generation Advanced Safety Technology as well as Honda LaneWatch***, a feature that enhances the side view while reducing blind spot for safer changing of lanes, giving drivers peace of mind on the road. All variants of the New Civic are equipped with top class safety features such as Six Airbags, Vehicle Stability Assist (VSA), Agile Handle Assist (AHA), Hill Start Assist (HSA), Emergency Stop Signal (ESS), Anti-lock Braking System (ABS), Brake Assist (BA), Auto Brake Hold (ABH), New Front Sensors and Rear Seat ISOFIX. The New Civic’s price list**** after the sales tax exemption are listed as below:

For more information on the New Civic, customers can visit any of Honda’s 101 authorised dealers nationwide; call Honda’s Toll Free number at 1-800-88-2020or log on to www.honda.com.my to discover more about the exciting features of the New Civic.

*As of April 2020.

**Applicable for 1.5TC-P variant only.

***Applicable for 1.5TC & 1.5TC-P variant only.

****On-the-road price without insurance. Effective from 15th June 2020 to 31st December 2020.