Largest Porsche Centre In Malaysia Opens In Ara Damansara

The largest Porsche Centre in Malaysia has been officially opened. The Porsche Centre Ara Damansara is located within the Sime Darby Motors City development and is also the largest 3S facility in the Porsche Asia Pacific region. This flagship facility by Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles and parts in Malaysia, is its 3rd state-of-the-art dealership during its 10-year tenure in Malaysia.

Like the other 2 dealerships, it has been designed and built from the ground up. Costing over RM15 million, the Porsche Centre Ara Damansara spans a total built-up area of 12,102 square metres. This includes 8,000 square metres of working space across 5 levels, 2 showroom floors, 2 service and workshop levels and the importer office.

Designed to Deliver Best-in-Class Retail Experience

This new Porsche Centre is designed to deliver the best-in-class retail experience for customers and enthusiasts. The ground and first floors house a spacious showroom area that can showcase up to 26 display cars. Meanwhile, the service workshop on the second and third floors can house up to 21 operational service bays with repair and maintenance equipment, including frameless telescopic oil hydraulic lifts that are unique to Porsche Centre Ara Damansara. These facilities help to increase productivity and mobility of the certified technicians.

The After Sales reception area is also larger, comprising 4 air-conditioned dialogue bays for better comfort, while the Porsche Tequipment accessories and a dedicated “shop-in-shop” feature the latest collection of Porsche Driver’s Selection.

Arthur Willmann, CEO of Porsche Asia Pacific added, “Sime Darby Auto Performance has been a key business partner in the region and we are looking forward to jointly grow our customer base and excitement. We are very committed to Malaysia and we believe this latest addition to the dealer network marks the beginning of an exciting new era for Porsche, not just in Malaysia but also within the Asia Pacific region. Derived from the idea to share the joy for our brand and products, we are excited to see the new digital, lifestyle and experiential elements built into the dealership, which will deliver an immersive customer experience.”

Taycan Premiere and High-Performance Chargers

Concurrent with the launch of the Porsche Centre, SDAP also premiered the first fully electric sports car from Porsche – the Taycan. With the introduction of the full-electric model, Porsche Centres in Malaysia are now equipped with Direct Current (DC) high performance chargers, demonstrating Porsche’s readiness for the electric era. These DC chargers are the first ones nationwide, delivering up to a maximum of 175 kW in total via a modular set-up. This system is also the fastest in the country and fully charges the Taycan within 36 minutes under optimal conditions.

To be fully prepared for the new breed of electrified Porsche sports cars, the facility will also be equipped with high-voltage battery repair capabilities.

“The automotive industry has proved its resilience during these challenging times. Despite the circumstances, we remain committed to drive the development of Energy Efficient Vehicles (EEV), which include Electric Vehicles (EV) as we head into a new era of connected mobility. This is in line with our efforts to further reduce our carbon footprint as announced in the National Automotive Policy 2020. The introduction of these high-performance chargers offered by Sime Darby Auto Performance is a welcome step in developing the electromobility ecosystem in the country which then facilitates the required transformation and integration of the local automotive industry with regional and global networks within the increasingly competitive environment. Furthermore, the decision to establish the largest Porsche Centre of the Asia Pacific region in Kuala Lumpur, signifies the strong confidence towards Malaysia by one of the world’s leading premium auto brands,“ said Dato’ Azman Mahmud, Chief Executive Officer of Malaysian Investment Development Authority (MIDA).

First-of-Its-Kind Motorsport Features

The new Porsche Centre Ara Damansara also pays tribute to the brand’s strong motorsport heritage, with a dedicated Motorsports Zone. This is not only the first of its kind in Malaysia, but also globally. The Motorsports Zone showcases both classic and modern Porsche racing cars.

To cultivate its growth within the region, racing simulators are available at Porsche Centre Ara Damansara to professionalise the virtual motor racing scene and further develop it into an exciting spectator sport. Customers and guests can take a virtual spin on a variety of circuits, for entertainment, or even as a training session to improve themselves for the next Porsche Open Track Day. Personal coaching with a trained instructor is also available for sports car customers to provide them a digitally authentic driving experience in the Racing Experience Centre.

“A central part of the new concept is to create a unique brand experience and a gathering place for our Porsche community, appealing to existing and new customers. The customer journey begins with a coffee in the newly designed lounge area where fans of the brand can connect. In our experiential Motorsports Zone, we invite the whole family to test esports simulators or watch live screenings of races, such as FIA Formula E, Le Mans, Porsche Carrera Cup and even virtual racing,” added Christopher Hunter, Chief Executive Officer of Sime Darby Auto Performance.

Convenient Location

The Porsche Centre Ara Damansara is located at 6, Jalan PJU 1A/7, Ara Damansara, 47301 Petaling Jaya, Selangor, within the newly built Sime Darby Motors City complex of Ara Damansara.

For more information on the new flagship centre and the latest news and offers, please visit the Porsche Centre Ara Damansara dealer website at https://bit.ly/PorscheCentreAraDamansara.