Subang Jaya, 14 July 2026 – PRO-NET has strengthened its position in Malaysia’s electrified vehicle market after recording 17,604 year-to-date registrations across its Proton e.MAS EV and PHEV portfolio as of June 2026. The brand also achieved 3,026 registrations in June alone, highlighting sustained demand for electrified mobility solutions among Malaysian consumers.
Leading the charge is the Proton e.MAS 7 PHEV, which continues to dominate the plug-in hybrid segment with more than 11,000 bookings since its launch earlier this year, cementing its status as Malaysia’s best-selling PHEV.
Writer’s Take
The most interesting part of Proton e.MAS’ success story isn’t just the numbers, t’s what those numbers represent.
When Proton first entered the EV market, many questioned whether Malaysians were ready to embrace electrification on a large scale. Fast forward to mid-2026, and Proton now has over 17,000 electrified vehicles registered this year alone. More importantly, the biggest success story isn’t a fully electric vehicle, but a plug-in hybrid.
That tells us something important about Malaysian buyers. While EV adoption continues to grow, many consumers still appreciate the flexibility and familiarity offered by a PHEV. The Proton e.MAS 7 PHEV appears to have struck the sweet spot between electrification and practicality, giving buyers EV-like driving for daily commutes while retaining petrol-powered confidence for longer journeys.
e.MAS 7 PHEV Emerges as Malaysia’s PHEV Leader
The standout performer within the Proton e.MAS lineup continues to be the Proton e.MAS 7 PHEV.
June 2026 Performance
- 1,138 registrations in June
- 4,074 year-to-date registrations
- More than 11,000 bookings since launch
- Malaysia’s No.1 PHEV model
Launched in February 2026, the model has quickly become one of the country’s most successful electrified vehicles.
According to PRO-NET CEO Zhang Qiang, the strong response reflects growing consumer acceptance of practical electrification solutions that fit everyday lifestyles.
Why Malaysians Are Choosing the e.MAS 7 PHEV
One of the key selling points of the Proton e.MAS 7 PHEV is its ability to combine several vehicle categories into a single package.
Proton e.MAS 7 PHEV Prime
Price: RM105,800
Proton highlights several advantages:
✔ Running costs comparable to smaller A-segment vehicles
✔ Pricing that remains competitive within the B-segment market
✔ Interior space comparable to larger D-segment vehicles
✔ Total driving range exceeding 1,000km
✔ Flexibility of EV and petrol power
For many buyers transitioning towards electrification, this combination removes much of the uncertainty commonly associated with full EV ownership.
Proton e.MAS 5 Continues Strong Growth
The newer Proton e.MAS 5 also contributed significantly to the brand’s momentum.
June 2026 Performance
- 1,309 registrations
The model continues attracting buyers seeking a more affordable entry point into Proton’s electrified lineup and has become an important volume contributor for the brand.
Proton e.MAS 7 Remains a Strong EV Performer
While the spotlight may currently be on the PHEV variant, the fully electric Proton e.MAS 7 continues to maintain healthy demand.
Proton e.MAS 7 Performance
- 579 registrations in June
- 2,864 year-to-date registrations
- 11,542 cumulative units on Malaysian roads
The figures reinforce the Proton e.MAS 7’s position as one of Malaysia’s most popular fully electric SUVs.
Premium Plus Expands the Line-Up
A major highlight during KLIMS 2026 was the introduction of the new Proton e.MAS 7 Premium Plus, which adds more comfort-focused features to the range.
Premium Plus Highlights
- Dual front massage seats
- Powered front passenger seat
- Memory function
- Integrated passenger leg rest
- 68.39kWh AEGIS Short Blade Battery
- Up to 450km WLTP range
- 115kW DC fast charging
Despite its larger battery pack, charging performance remains impressive, with a 30% to 80% charge achievable in around 20 minutes.
Current Proton e.MAS 7 Pricing
Limited-Time Launch Rebate Available
| Variant | Price After RM7,000 Rebate |
|---|---|
| Prime | RM96,800 |
| Premium | RM112,800 |
| Premium Plus | RM118,800 |
The promotional pricing further strengthens the value proposition of Proton’s EV lineup in an increasingly competitive market.
The Bigger Picture
The first half of 2026 shows that Proton e.MAS is no longer simply an EV startup brand trying to establish itself.
With:
- 17,604 electrified vehicle registrations
- More than 11,000 e.MAS 7 PHEV bookings
- Over 11,500 e.MAS 7 EVs on the road
- More than 23,000 Proton e.MAS vehicles operating nationwide
the brand has successfully become one of Malaysia’s most influential players in the transition towards electrified mobility.
Bottom Line
Proton e.MAS enters the second half of 2026 with strong momentum across both EV and PHEV segments. While the Proton e.MAS 7 continues to attract fully electric vehicle buyers, it is the e.MAS 7 PHEV that has emerged as the surprise success story, surpassing 11,000 bookings and becoming Malaysia’s leading plug-in hybrid model.
As Proton continues expanding its lineup, dealer network and charging ecosystem, the company appears increasingly well-positioned to maintain its leadership role in Malaysia’s rapidly evolving electrified vehicle market.
