Kuala Lumpur, 9 July 2026 – Sime Beyond Auto, a subsidiary of Sime Motors, has further strengthened its position as Malaysia’s largest BYD dealer group with the opening of BYD Sri Petaling, its sixth outlet nationwide. The expansion reflects the company’s continued growth, strong sales performance, customer trust, and ongoing investments in digital innovation and customer experience enhancements.
Strategically located in the thriving Sri Petaling and Bukit Jalil corridor, the new 1S centre places BYD at the heart of one of Kuala Lumpur’s fastest-growing residential and lifestyle communities, home to young professionals, active families, and a vibrant sports-oriented population.
Writer’s Take
BYD’s growth story in Malaysia has been impressive, but equally noteworthy is the rise of Sime Beyond Auto as one of the brand’s strongest retail partners.
Opening a sixth showroom may seem like another routine expansion announcement, but it highlights just how quickly BYD’s dealer network is evolving to keep pace with growing EV demand. More importantly, Sime Beyond Auto isn’t merely opening sales outlets, it is creating lifestyle-focused spaces designed to enhance the ownership experience.
The upcoming sports-themed transformation of the Sri Petaling showroom demonstrates how automotive retail is changing. Modern dealerships are increasingly becoming lifestyle destinations rather than traditional vehicle display centres.
A Sports-Inspired Showroom Concept
Scheduled for a major upgrade in August, BYD Sri Petaling will introduce a unique sports-themed showroom concept inspired by Bukit Jalil’s strong sporting heritage, which includes the National Stadium and several world-class sporting facilities.
The redesigned showroom will feature:
- Sports-inspired interior design
- “Center Field” vehicle delivery zone
- Display space for up to five vehicles
- Dedicated customer lounge
- Lifestyle-focused customer experience
The concept revolves around themes of:
✔ Energy
✔ Performance
✔ Movement
✔ Achievement
Every vehicle handover will take place within the specially designed “Center Field” delivery area, transforming ownership collection into a memorable milestone experience.
Sime Beyond Auto’s Continued Growth
According to Vi Thim Juan, Managing Director of Retail & Distribution Malaysia, Sime Motors, the company’s growth reflects a commitment to making the BYD ownership experience more accessible across Malaysia.
He noted that every new outlet represents Sime Beyond Auto’s effort to:
- Bring BYD closer to Malaysian consumers
- Expand nationwide accessibility
- Enhance retail and aftersales standards
- Support BYD’s expansion ambitions
- Accelerate EV adoption in Malaysia
Since its establishment in 2022, Sime Beyond Auto has rapidly expanded through a combination of customer-focused retailing, digital engagement initiatives, and comprehensive aftersales support.
Why Malaysians Choose Sime Beyond Auto
Sime Beyond Auto attributes its success to three key pillars:
1. Award-Winning Dealer Performance
The group achieved multiple accolades during the BYD National Dealer Conference 2025, including:
Malaysia Overall Champion
BYD Mansion Macalister, Penang
Awarded the best-performing BYD outlet nationwide among 39 dealerships, excelling in sales, marketing and customer service.
Top Dealer Outlet
BYD Ara Damansara
Recognised for outstanding sales achievements and operational excellence.
Top Live Streamer
BYD Kuala Lumpur @ TREC
Awarded for exceptional TikTok LIVE performance and customer engagement.
Customer Experience Excellence Award
BYD Mansion Macalister
Recognised for consistently delivering exceptional ownership experiences.
Marketing Manager of the Year (Runner-Up)
Sime Beyond Auto
Awarded for impactful marketing initiatives that strengthened both Sime Beyond Auto and BYD’s brand presence in Malaysia.
Outstanding Aftersales Leadership Award (Runner-Up)
BYD Mansion Macalister
Recognised for exceptional aftersales service, customer care and ownership support.
These achievements demonstrate the group’s ability to deliver excellence throughout the customer journey—from sales and delivery to long-term ownership support.
2. OneGo Digital Ecosystem
Sime Beyond Auto also enhances ownership convenience through the OneGo mobile application, developed by Sime Motors.
The app allows owners to:
- Schedule service appointments
- Access vehicle information
- Enjoy exclusive ownership benefits
- Stay connected with the service ecosystem
- Manage ownership-related activities digitally
The platform forms part of Sime Motors’ broader digital transformation strategy aimed at improving customer convenience.
3. Nationwide Network Coverage
With six outlets operating nationwide, Sime Beyond Auto has established one of Malaysia’s most extensive BYD dealer networks.
Sime Beyond Auto Showroom Network
- BYD Ara Damansara (Selangor)
- BYD Mid Valley Southkey (Johor Bahru)
- BYD Kuala Lumpur @ TREC
- BYD Tebrau (Johor)
- BYD Mansion Macalister (Penang)
- BYD Sri Petaling (Selangor)
Together, these outlets provide nationwide coverage and reinforce Sime Beyond Auto’s position as Malaysia’s largest BYD dealer group.
Special Promotions Available
To celebrate the latest expansion, Sime Beyond Auto is offering several promotions.
This Weekend Only
Customers who place an order at any Sime Beyond Auto showroom can enjoy:
- BYD ATTO 3 promotional package worth up to RM14,000
- Lucky draw prizes worth up to RM1,000
Grand Prize Campaign
Customers who place bookings between:
1 July 2026 – 30 September 2026
will stand a chance to win:
🏍 A motorcycle worth RM39,900*
*Terms and conditions apply.
The Bottom Line
The opening of BYD Sri Petaling marks another significant milestone for Sime Beyond Auto as it continues expanding alongside BYD’s rapid growth in Malaysia. With six outlets nationwide, multiple industry awards, a growing digital ecosystem and customer-focused retail innovations, Sime Beyond Auto has established itself as a key player in Malaysia’s transition towards electric mobility.
As EV adoption continues to accelerate, the company’s expanding footprint and emphasis on customer experience position it well to support BYD’s ambitions while helping more Malaysians make the switch to electric vehicles.
