The future of festive driving is here! Proton New Energy Technology Sdn Bhd (PRO-NET), PROTON’s EV arm, is bringing the Proton e.MAS 7 PHEV to the public for the very first time at the Chinese New Year Spring Carnival 2026 at Piazza, Pavilion Bukit Jalil from 15–25 January.
This 11-day carnival marks one of the earliest public showcases of the soon-to-be-launched e.MAS 7 PHEV since bookings opened. Visitors can get up close with the new electrified SUV, explore the Proton e.MAS brand, and even see its newly launched sibling — the e.MAS 5 — all in one festive, family-friendly setting.
🎤 “Bringing the Proton e.MAS 7 PHEV into Chinese New Year celebrations lets us connect with Malaysians in a fun, meaningful way. It’s a chance for people to experience the brand and discover the possibilities of going electric,” said Puan Salawati Mohd Yusoff, Chief Brand Officer of PRO-NET.
📸 Snap, Share & Win! Contest
Want to drive home an EV this CNY? Here’s how:
1️⃣ Take a photo with the Proton e.MAS 7 PHEV at the venue
2️⃣ Post it on Instagram, TikTok, or Facebook
3️⃣ Tag @ProtonEMASOfficial & @ProtonEMASCars
4️⃣ Use the hashtag #eMAS7PHEVPower
To qualify for the grand prize, participants must also make a booking for the e.MAS 7 PHEV at any authorised dealer. One lucky winner will take home a Proton e.MAS 5 Prime 🚗⚡
If the selected winner hasn’t booked the e.MAS 7 PHEV, they’ll still win RM1,000 via Touch ’n Go eWallet. Winner announcement: late February 2026.
📝 Book Now with Just RM99*
Early adopters can secure their e.MAS 7 PHEV with a RM99 booking fee at authorised Proton e.MAS dealerships or via the official website and enjoy:
✨ RM500 rebate on the booking fee**
(*Valid for the first 5,000 customers. T&Cs apply.)
🧧 This Chinese New Year, don’t just celebrate — electrify your drive with Proton e.MAS ⚡
