All-new Ford 3S Centre in Penang to be Ready in 2024

Sime Darby Auto ConneXion (SDAC), the exclusive distributor of Ford vehicles in Malaysia, had just broken ground in Seberang Prai, Penang for an all-new Ford 3S Centre. SDAC is expecting the new 3S Centre to be ready by the first quarter of 2024 and bring a fresh new experience for Ford owners in the Northern region.

Investing in Growth

The new Ford 3S Centre, along Jalan Baru in Seberang Prai, will cost SDAC about RM16.6 million. This is quite a substantial investment and it aims to elevate the customer experience and strengthen prospects for the brand in the North.

Spanning 45,000 square feet, the new Ford 3S Centre will be equipped with a total of 18 service bays and the capacity to display a total of 6 vehicles. Upon completion, customers will be able to experience state-of-the-art facilities at the new centre which will be built from ground up in line with Ford’s global standards.

The groundbreaking ceremony at the new site was officiated by Turse Zuhair, Managing Director of SDAC, George Ngian, Head of Distribution Sales of SDAC and Peter Chan, Dealer Principal of SDAC Penang.

Improving the Brand Experience

Turse Zuhair, Managing Director of Sime Darby Auto ConneXion, said, “This is indeed a significant milestone for us. As a 3S Centre offering end-to-end services, the facility will offer greater convenience and accessibility for Malaysians. This investment is a clear reflection of our commitment to meet the needs of the market, as we strive to raise the bar in elevating the customer experience.”

DJ Simpson, Managing Director of Ford Asia Pacific Distributor Markets, added, “Together with our distributor partner Sime Darby Auto ConneXion-Ford, we are pleased to continue to expand our network in Malaysia with this latest facility. Penang is a key market with strong prospects for Ford and Sime Darby Auto ConneXion. By reinforcing our presence here, this will enable us to continue bringing our growing line-up of world-class vehicles and top-notch services to customers in the northern region.”